MADS NORGAARD 101 TEE

£44.00

"It’s the striped t-shirt that won the world. More than 3 million of our famed 101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the 101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons.
The story of the 101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the 101, after California’s Highway 101, a road that dreams were made on.
The only thing that has changed about the 101 in the fifty years since is the colours, 40 variations every season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original. We want the 101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same."
– Mads Norgaard

Washing instructions - Wash at 40 degrees and do not tumble dry.

Fabric Content - 100% BCI Cotton

Colour: ECRU RED

ECRU RED
KLEIN ECRU
BLACK PURPLE
PURPLE
PINK CHOCK
MINI WHITE BLACK
BLACK
GREEN
ECRU GREEN
LIGHT GREY

Size: One Size

One Size
Description

"It’s the striped t-shirt that won the world. More than 3 million of our famed 101s have been sold since 1967. In Scandinavia and beyond people have worked, danced and kissed in the 101… fallen in love wearing it, spilled tears and broken up in it – worn it doing the laundry on rainy Sunday afternoons.
The story of the 101 begins one cold January morning, when my father put the first batch of neatly folded ribbed t-shirts on the shelves of the store in Copenhagen. He called his t-shirt the 101, after California’s Highway 101, a road that dreams were made on.
The only thing that has changed about the 101 in the fifty years since is the colours, 40 variations every season. We make the t-shirts in our factory in Denmark and keep the price as low as we can, as close as we can to the original. We want the 101 to be an accessible, affordable basic for everyone. The world is constantly in flux, some things have got to remain the same."
– Mads Norgaard

Washing instructions - Wash at 40 degrees and do not tumble dry.

Fabric Content - 100% BCI Cotton

Additional Information
Colour

ECRU RED, KLEIN ECRU, BLACK PURPLE, PURPLE, PINK CHOCK, MINI WHITE BLACK, BLACK, GREEN, ECRU GREEN, LIGHT GREY

Size

One Size